Clogau Gold partner with Centrebound for mystery shopping visits of their stores

Centrebound has been awarded a new contract to provide mystery shopping services for Welsh jewellery brand Clogau Gold. The contract will see Centrebound carry out mystery shopping audits at all of Clogau’s retail stores throughout the UK.

The mystery shopping audits will generate insight into the store based customer experience and ensure the sales process is of the highest standard.

Clogau, a second-generation family business, based North Wales, is often referred to as ‘The Gold of Royalty’, known for producing custom pieces for the likes of The Queen Mother and Queen Elizabeth II, a tradition that first began in 1923. Clogau has crafted jewellery using Welsh gold in every piece and are seen as an heirloom with both a personal and cultural meaning and a permanent tie to Wales.

Ben Roberts, Managing Director at Clogau said “We are delighted to be working with Centrebound for our mystery shopping services. We are looking forward to gaining an insight into our retail stores to enable us to continue offering exceptional customer service to our valued customers.”

Laraine Geddes, Centrebound Sales & Marketing Director stated, “We’re over the moon to be working with Clogau to mystery shop their stores. We expect the information gained from the audits will provide valuable insight to help Clogau to deliver the best possible customer experience.”

Centrebound’s store based mystery shopping audits are carried out on a covert basis to objectively measure staff performance, store appearance and sales processes.